4 families were equipped with eye tracking glasses by the The Danish Consumer Council’s magazine “Tænk”. The purpose of this was to analyze what catches the consumer’s attention in front of the refrigerator with meat in the supermarket. Eyefact’s Sune Alstrup was interviewed by Tænk. DR Update sent a piece about the study on November 3, 2011.
See Tænk’s article and videos (in Danish).
Watch DR Update’s video (in Danish).
