ABOUT US

EYEFACT optimizes visual communication to secure optimal effect when it hits the market place.

We test and optimize all types of visual communication, i.e.: websites, print ads, banner ads, TV spots, packaging, magazines, in store, computer games, interactive TV, outdoor. Just to name a few.

EYEFACT’s method

Through measurement of visual behavior and emotional involvement, we make operational recommendations toward the optimal and most effective construction of your communication. This way you can be sure that your key message reaches your target group.

EYEFACT often recommends enriching the results from eye tracking with qualitative interviews, questionnaires or web panel data collection. Making it possible to combine the objective results derived from behavior and emotional involvement with the target groups motivations, liking and other results based on subjective self reporting. Read about our method.

EYEFACT’s services

We can handle every aspect of the analysis process. From defining the target group and designing the analysis setup, recruiting respondents, collecting both the quantitative and qualitative data and reporting and anchoring the results of the analysis in your organization. See our services.

EYEFACT’s promise

We value quality in our delivery, we keep deadlines and are always operational in our recommendations. This means that you as a client, will always get the agreed upon results within the agreed upon budget- and time frame.

Contact us for more information.

EYEFACT has close collaborators within, as well as outside, the specific field of eye tracking. We are always working on, and with, the newest methods, software and hardware. We are, among others, working closely with: iMotions, Tobii, IT University of Copenhagen.

EYEFACT is a member of the following organizations and networks: ESOMAR, Dansk IT, SIGCHI.