Archive for the ‘EYEFACT News’ Category

Case: Nykredit

Tuesday, June 16th, 2009

We have in December 2008 worked closely with Nykredit to evaluate their website nykredit.dk with a focus on structure, content and navigation. The study gave access to objective eye tracking data of the participants’ eye movements and their own subjective experience of the interaction with the website.

Helle Kierkegaard, Nykredit

“Eyefact has created an eye tracking- and a think-aloud analysis for Nykredit. EYEFACT showed a great involvement in our issues and industry conditions. A very clever and empathetic moderator and a report that has been instructive and useful for us”

Top qualities: Great Results, Experts, Good Value

nykredit

Did you know…

Tuesday, June 16th, 2009

During spring last year we helped Cisco’s  new media group in San Fransico with prototype testing of their new Social Networking Platform, Eos. We also did eye tracking studies of competitor sites, such as Hulu.com, Youtube.com, Myspace Video and NBC.com, to analyze best practice for online video broadcasting.

The Eos platform has now been launched, and it has been implemented on Nascar’s new community site: http://community.nascar.com/

For more information about the Eos platform, please read more at Cisco’s website

Testimonial from TDC

Tuesday, June 2nd, 2009

EYEFACT has in cooperation with Mediacom created an eye tracking analysis from a door-to-door ad from TDC.

TDC wanted to provide input into the development and optimization of the five ads. Collaboration in the project and analysis phase has functioned very well, both in terms of preparation of presentations and feedback.

The analysis has quite specific and clearly demonstrated the strengths and weaknesses in the material, based on respondents immediate visual attention. What caught their eyes - what direction are they drawn, how much time is spent the different elements and what haven’t attracted the respondents. These things are very specific and we continue working and improving for the next campaign. The strength of the analysis is that there are both objective facts - the eye tracking - and subjective elements - the opinions of respondents.

Vibeke Brønd Mikkelsen, Project Manager, TDC Fastnet Norden

Posting in Danish only:

http://mediacom.dk/positiv-feedback-p-eyetracking

Job: UX Student

Thursday, April 30th, 2009

(Danish speaking applicants only)

Vi søger en dygtig studentermedhjælp med speciale i Usability / User Experience

EYEFACT søger lige nu studerende eller freelancer, som har lyst til at specialisere sig indenfor eyetracking. Vi søger en fagligt skarp og engageret person til at være en del af vores User Experience Team.

Du er måske på dit sidste år af studiet, og er en af de bedste på din årgang. Vi forventer, at du arbejder struktureret, har god indsigt i usability metodik, og det er en styrke, hvis du har praktisk erfaring. Du skal have teknisk flair og lyst til at beskæftige dig med metodeudvikling indenfor User Experience feltet.

Vi tilbyder dig træning og oplæring i en af feltets mest innovative testmetoder, og såfremt kemien er god vil der efter forløbet være mulighed for fastansættelse.

Løn og arbejdstid

Vi tilbyder løn efter kvalifikationer, og er fleksible omkring det ugentlige antal timer, samt fordelingen af disse, såfremt du er den rette kandidat til stillingen.

Er du interesseret?

Send os en kort ansøgning og cv til jobs@eyefact.com, eller ring til Sune Alstrup på tlf. 40300793, hvis du har spørgsmål om stillingen.

EyeTrackUX 2009

Tuesday, April 21st, 2009

EYEFACT is attending and presenting at EyeTrack UX 2009 on the 22nd of April 2009. The two day seminar is hosted by Tobii Technology and will bring leading usability experts and solution providers together under one roof. Sixteen speakers from three continents will share their unique knowledge on how to use eye tracking in user experience research.

EYEFACT is presenting work for some of our most interesting clients. Our talk is about ‘Improving Website Performance through Redesign’.

If you are not able to participate, but would like to know more about how the eye tracking method can help you find the most effective design, feel free to contact our client director, Jon Bojsen Cetti,  jc [please write @ here] eyefact.com

Client testimonials

Thursday, April 16th, 2009

Vibeke Brønd Mikkelsen, Project Manager, TDC Fastnet Norden

“The analysis has quite specific and clearly demonstrated the strengths and weaknesses in the material, based on respondents immediate visual attention”

Morten Blichmann, Head of Development, Ekstra Bladet

“Eye tracking is to help advertisers create better print ads, so they will stay on the print market rather than to buy their ads on TV, radio or the Internet”

Helle Kierkegaard, Nykredit

“Eyefact has created an eye tracking- and a think-aloud analysis for Nykredit. EYEFACT showed a great involvement in our issues and industry conditions. A very clever and empathetic moderator and a report that has been instructive and useful for us”

Thomas Bertram, Kino.dk / Nordisk Film

“We have used Sune and EYEFACT for evaluating our website Kino.dk with specific attention to our ticket flow. The work they did for us, exceeded our expectations, and we would highly recommend them”