We have in December 2008 worked closely with Nykredit to evaluate their website nykredit.dk with a focus on structure, content and navigation. The study gave access to objective eye tracking data of the participants’ eye movements and their own subjective experience of the interaction with the website.

Helle Kierkegaard, Nykredit

“Eyefact has created an eye tracking- and a think-aloud analysis for Nykredit. EYEFACT showed a great involvement in our issues and industry conditions. A very clever and empathetic moderator and a report that has been instructive and useful for us”

Top qualities: Great Results, Experts, Good Value

During spring last year we helped Cisco’s  new media group in San Fransico with prototype testing of their new Social Networking Platform, Eos. We also did eye tracking studies of competitor sites, such as Hulu.com, Youtube.com, Myspace Video and NBC.com, to analyze best practice for online video broadcasting.

The Eos platform has now been launched, and it has been implemented on Nascar’s new community site: http://community.nascar.com/

For more information about the Eos platform, please read more at Cisco’s website

EYEFACT has in cooperation with Mediacom created an eye tracking analysis from a door-to-door ad from TDC.

TDC wanted to provide input into the development and optimization of the five ads. Collaboration in the project and analysis phase has functioned very well, both in terms of preparation of presentations and feedback.

The analysis has quite specific and clearly demonstrated the strengths and weaknesses in the material, based on respondents immediate visual attention. What caught their eyes - what direction are they drawn, how much time is spent the different elements and what haven’t attracted the respondents. These things are very specific and we continue working and improving for the next campaign. The strength of the analysis is that there are both objective facts - the eye tracking - and subjective elements - the opinions of respondents.

Vibeke Brønd Mikkelsen, Project Manager, TDC Fastnet Norden

Posting in Danish only:

http://mediacom.dk/positiv-feedback-p-eyetracking

EYEFACT recently provided an article for the Danish market research magazine Market Magazine. In a special issue about Neuro Marketing, our Eye Tracking Specialist describes how we help Danish telco giant TDC to optimize effectiveness of print ads.

The article explains how we can measure visual attention and emotional involvement unobtrusively for print ads in newspapers and magazines.

You can see the original article in Danish at the website of Market Magazine: Dine øjne lyver ikke

Our you can download a pdf version translated by our software partner iMotions: Your eyes don’t lie (article in English)