EYEFACT og Norstat inviterer til Dansk Markedsanalyse Dag 2010

Imagine if you could experience your website or advertising through the eyes of your target audience – literally through their eyes. This would make you understand their motives and behaviour in a revolutionary new way.
That is why eye tracking has become a key method for market researchers and usability professionals. However, until now the large initial investment in equipment and need for specialist knowledge has kept many companies in the Nordic region from carrying out eye tracking studies.

To accommodate this challenge EYEFACT is introducing Scandinavian Eye Tracking Labs in collaboration with Norstat, the leading data collector in the Nordic region. We now offer efficient and inexpensive eye tracking data collection and short-term equipment rental at our facilities in Norway, Sweden, and Denmark.

Our cost-effective Eye Tracking Omnibus reduces the cost of ad testing with eye tracking by more than 50 percent - consequently making data easily available for market researchers, media companies, and agencies. With our Omnibus you can test print ads, TV ads, online campaigns, newspaper/magazine covers etc., and we offer to combine the objective eye tracking data with surveys and qualitative interviews on specific target audiences.

Eye tracking is a potent tool for your business. According to a study from Marketing Sherpa, 64 percent of clients state that eye tracking technology increase ROI. Currently major companies in Scandinavia are using EYEFACT services to measure visual impact on their target audiences. These companies include Mediacom, TV2, Ekstra Bladet, TDC, Boxer TV, and Nordisk Film.

Download more information:

Scandinavian Eye Tracking Labs (PDF)

Scandinavian Eye Tracking Lab is run by EYEFACT in collaboration with Norstat. EYEFACT is the leading eye tracking service provider in the Nordic region, and is official data collection partner for Tobii Technology, the world leader of eye tracking hardware. EYEFACT helps clients predict and optimize advertising effectiveness and improve online design. EYEFACT are specialists in capturing and interpreting visual attention and emotional response based on objective and quantitative measurements of eye movement data.

Norstat is one of the leading data collectors in Europe, and each year Norstat conducts about 2.5 million interviews. Norstat conduct all types of data collection via telephone, personal interviews, postal interviews and web based surveys in the Nordic region.

Press coverage of our seminar on eye tracking for web shops (only Danish version available)

Helle Kierkegaard, Nykredit

“Eyefact has created an eye tracking- and a think-aloud analysis for Nykredit. EYEFACT showed a great involvement in our issues and industry conditions. A very clever and empathetic moderator and a report that has been instructive and useful for us”

Top qualities: Great Results, Experts, Good Value

The Eos platform has now been launched, and it has been implemented on Nascar’s new community site: http://community.nascar.com/

For more information about the Eos platform, please read more at Cisco’s website

TDC wanted to provide input into the development and optimization of the five ads. Collaboration in the project and analysis phase has functioned very well, both in terms of preparation of presentations and feedback.

The analysis has quite specific and clearly demonstrated the strengths and weaknesses in the material, based on respondents immediate visual attention. What caught their eyes - what direction are they drawn, how much time is spent the different elements and what haven’t attracted the respondents. These things are very specific and we continue working and improving for the next campaign. The strength of the analysis is that there are both objective facts - the eye tracking - and subjective elements - the opinions of respondents.

Vibeke Brønd Mikkelsen, Project Manager, TDC Fastnet Norden

Posting in Danish only:

http://mediacom.dk/positiv-feedback-p-eyetracking

Vi søger en dygtig studentermedhjælp med speciale i Usability / User Experience

EYEFACT søger lige nu studerende eller freelancer, som har lyst til at specialisere sig indenfor eyetracking. Vi søger en fagligt skarp og engageret person til at være en del af vores User Experience Team.

Du er måske på dit sidste år af studiet, og er en af de bedste på din årgang. Vi forventer, at du arbejder struktureret, har god indsigt i usability metodik, og det er en styrke, hvis du har praktisk erfaring. Du skal have teknisk flair og lyst til at beskæftige dig med metodeudvikling indenfor User Experience feltet.

Vi tilbyder dig træning og oplæring i en af feltets mest innovative testmetoder, og såfremt kemien er god vil der efter forløbet være mulighed for fastansættelse.

Løn og arbejdstid

Vi tilbyder løn efter kvalifikationer, og er fleksible omkring det ugentlige antal timer, samt fordelingen af disse, såfremt du er den rette kandidat til stillingen.

Er du interesseret?

Send os en kort ansøgning og cv til jobs@eyefact.com, eller ring til Sune Alstrup på tlf. 40300793, hvis du har spørgsmål om stillingen.

EYEFACT is attending and presenting at EyeTrack UX 2009 on the 22nd of April 2009. The two day seminar is hosted by Tobii Technology and will bring leading usability experts and solution providers together under one roof. Sixteen speakers from three continents will share their unique knowledge on how to use eye tracking in user experience research.

EYEFACT is presenting work for some of our most interesting clients. Our talk is about ‘Improving Website Performance through Redesign’.

If you are not able to participate, but would like to know more about how the eye tracking method can help you find the most effective design, feel free to contact our client director, Jon Bojsen Cetti,  jceyefact.com ]]> http://www.eyefact.dk/2009/04/eyetrackux-2009-eyetrackux-2009/feed/ http://www.eyefact.dk/2009/04/sagt-om-eyefactclient-testimonials/ http://www.eyefact.dk/2009/04/sagt-om-eyefactclient-testimonials/#comments Thu, 16 Apr 2009 21:51:28 +0000 Tine Strange http://www.eyefact.dk/?p=281 Vibeke Brønd Mikkelsen, Project Manager, TDC Fastnet Norden

“The analysis has quite specific and clearly demonstrated the strengths and weaknesses in the material, based on respondents immediate visual attention”

Morten Blichmann, Head of Development, Ekstra Bladet

“Eye tracking is to help advertisers create…