EYEFACT was invited to give a full day tutorial at the UXMasterclass 2011 in Copenhagen.

The tutorial is on eye tracking for web usability testing. Tutorial is SOLD OUT.

This tutorial is appropriate for usability researchers and practitioners. No prior knowledge of eye movement or eye tracking is expected.

What will be covered?
This tutorial will provide an overview on eye tracking is used and can be used as a method in usability testing of web sites. Eye tracking is a method that is increasingly being used to test usability and web site efficiency. The main focus of the tutorial will be to demonstrate how to apply different types of study design that answers different questions, which are often of interest when evaluating web usability. In addition, we will also discuss general aspects that need to be considered for any kind of eye tracking study. The tutorial will cover the following topics:

* What is eye tracking?
* Brief introduction to visual attention and eye movements
* Brief review of current technology
* What can eye tracking add to usability research?
* How to use eye tracking as a method in web usability research studies?
* Analysis and eye movement metrics
* How do you get started without buying a $30,000 eye tracker?

The course will NOT spend a great deal of time on underlying theories of human vision, eye movements, experimental design, or statistics, but will focus on practical usage and implications for usability testing.

Full day tutorial on Eye Tracking for Web Usability

EYEFACT will be demonstrating our services together with Norstat and Tobii Technology at the Danish Market Research Day 2010 in Copenhagen on May 6. Please see the Full program for DMD 2010 or see our Danish invitation here:

EYEFACT og Norstat inviterer til Dansk Markedsanalyse Dag 2010

EYEFACT introduces Scandinavian Eye Tracking Labs.

Imagine if you could experience your website or advertising through the eyes of your target audience – literally through their eyes. This would make you understand their motives and behaviour in a revolutionary new way.
That is why eye tracking has become a key method for market researchers and usability professionals. However, until now the large initial investment in equipment and need for specialist knowledge has kept many companies in the Nordic region from carrying out eye tracking studies.

To accommodate this challenge EYEFACT is introducing Scandinavian Eye Tracking Labs in collaboration with Norstat, the leading data collector in the Nordic region. We now offer efficient and inexpensive eye tracking data collection and short-term equipment rental at our facilities in Norway, Sweden, and Denmark.

Our cost-effective Eye Tracking Omnibus reduces the cost of ad testing with eye tracking by more than 50 percent - consequently making data easily available for market researchers, media companies, and agencies. With our Omnibus you can test print ads, TV ads, online campaigns, newspaper/magazine covers etc., and we offer to combine the objective eye tracking data with surveys and qualitative interviews on specific target audiences.

Eye tracking is a potent tool for your business. According to a study from Marketing Sherpa, 64 percent of clients state that eye tracking technology increase ROI. Currently major companies in Scandinavia are using EYEFACT services to measure visual impact on their target audiences. These companies include Mediacom, TV2, Ekstra Bladet, TDC, Boxer TV, and Nordisk Film.

Download more information:

Scandinavian Eye Tracking Labs (PDF)

Scandinavian Eye Tracking Lab is run by EYEFACT in collaboration with Norstat. EYEFACT is the leading eye tracking service provider in the Nordic region, and is official data collection partner for Tobii Technology, the world leader of eye tracking hardware. EYEFACT helps clients predict and optimize advertising effectiveness and improve online design. EYEFACT are specialists in capturing and interpreting visual attention and emotional response based on objective and quantitative measurements of eye movement data.

Norstat is one of the leading data collectors in Europe, and each year Norstat conducts about 2.5 million interviews. Norstat conduct all types of data collection via telephone, personal interviews, postal interviews and web based surveys in the Nordic region.