SERVICES
EYEFACT offers market- and usability/UX research, based on measurement of visual behavior and emotional involvement, more often than not supplied with data from qualitative interviews, questionnaires or web panels. Read more about our method here.
Our services are basically split into two main areas: market research and usability/user experience (UX).
Behavioral Market Research
EYEFACT helps marketing professionals optimize the effect of their marketing. We offer:
- Test of all kinds of marketing, i.e. print, outdoor, (advertising) newspapers, TV spots, banner ads, landing pages, newsletters, DM, in store, packaging.
- Results and knowledge about the consumer’s visual behavior and emotional involvement in relation to the marketing material. What works and what does not work - and why.
- Combined with qualitative interviews, questionnaire or data from a web panel, knowledge about the consumers’ rational position and experience of your marketing.
In short, you will learn not only how to optimize the tested campaign for best effect, but also gain insights that can be used in the development of future campaigns.
Non-intrusive Usability/User Experience(UX)
EYEFACT delivers usability/ UX studies that provide the web professional with:
- Insights into the actual user behavior on the corporate website.
- Objective measurement of the websites ability to relay the desired messages.
- Operational input in relation to optimizing the naming, navigation, structure and visual design of the website in accordance with the target audiences behavior and position.
- Optimization of ordering/buying flow, so the “road” from the front page to final conversion is made as short and easy as possible for the user.
In short, through the combination of observing user behavior (eye tracking) and talking to the user about the UX, you will learn how to create better and more efficient websites.
Wide consumer effect or targeted bulls eye
Our research can be designed as custom made studies with recruitment of very specific target audiences. Or you can be a part of our EYEFACT Omnibus, in which it is easy, quick and very cost effective to get results from a broad group of consumers.
We recommend a custom made analysis design when:
- The company, website or product has a very specific target audience, that can be expected to have needs/positions that are different from a those of a general consumer.
- A lot of material or several types are tested.
- A comprehensive qualitative process is needed in the study.
We recommend using the EYEFACT Omnibus when:
- The company/website/product is relevant to a broad target audience.
- A small amount of material/prototypes are tested.
- The research budget is low.
We offer an attractive subscription model to clients who need to test material on a regular basis. An EYEFACT Omnibus subscription offers, among other things, extremely attractive prices and access to the EYEFACT benchmark base. Contact us here, to learn more about our services, offers and prices.